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2015 Print Industry Midwest -PIM Best of Show -  small
Star of Excellence Award Winner!

Congratulations to Carlson Print Group (a division of American Spirit Corporation) for producing “Star of Excellence” quality print. Print Industry Midwest has again recognized CPG for the excellence of their print work, awarding CPG the coveted "Best of Show" award for the MN Wild Season Ticket Box. In addition, CPG was also recognized in the following categories:

Best of Category
Carlson Print Calendar (calendar)
MN Wild Box (product packaging assembly)

Best of Class
Coldwell Banker (special finishing or binding technique)
MN Wild Box (product packaging assembly)
HyVee Menu (CPG foil stamping and embossing/debossing)
Rockettes (specialty inks or coatings)

Top 5 Ways to Personalize Direct Mail
by Summer Gould, Target Marketing, February 2015
What would interest you and capture your attention with a direct mail piece? Personalization. The power of direct mail is that we can create individually personalized pieces - helping you save money while increasing your response rates.
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Postage Up 2% on April 26

by Heather Fletcher, Target Marketing (1/16/15)
The U.S. Postal Service wasted no time in requesting a postal rate hike. On January 15, USPS filed a notice with the Postal Regulatory Commission for a nearly 2 percent increase to take place on April 26.

The timing for the inflation-based increase appears to coincide with the expiration of its exigent rate increase, which the PRC says USPS needs to stop after it brings in the $3.2 billion meant to help make up for losses during the Great Recession.
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The Latest on Letters - Surprising Facts on Mail Volume
by Erick Keskey, USPS, November 2014
If you were to take a quick guess, would you say the volume of letters delivered in the last quarter by the U.S. Postal Service has risen or fallen?

Recent USPS data shows that both First-Class, single piece letter mail volume and revenue ticked north for the Postal Service’s third quarter - the highest percentage third quarter year-over-year increase in the past five years. As the U.S. economy has improved, letter volume and revenue have increased. As more businesses emerge from years of belt-tightening, USPS is helping them to expand their operations, reach more customers, manage their accounts, issue invoices and receive payments – all of which has had a positive impact on USPS mail volume.
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DM News, September 2014

DM News reports that ninety-two percent of marketing and customer insight decision makers say their companies have taken a greater interest in personalization compared to last year, according to “The Personalization Imperative,” a study conducted by Forrester Consulting.
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Industry-Related Resources

 

Prospect Relationship Marketing
If your online identification and conversion metrics are not moving in parallel with your ongoing digital investment, what questions should you ask your team and your vendor? What results should you reasonably expect for your investment? Download a copy of ASC's white paper, "Prospect Relationship Management (PRM) - Expanding Your Prospect Funnel - Getting More With Less"
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Direct Marketing Association

Data-Driven Marketing Institute

DMA DMI


"Your Brain on Direct Mail"
Millward Brown Study
CASE STUDY

Printing Industry Midwest

Sustainability and Print

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